Enterprices do not exist to gain profits, but to solve the problems of others (their customers). The better they fulfill this easy rule, the more they will gain profits!  - Prof. Wolfgang Mewes

 

The Issue

Ambitious goals, but decreasing resources or missing kow how - this seem to be the most important problems entrepreneurs and senior management are facing. The effect: Development of the strategy, of the brand, of the communication get a rawe deal.